Tuesday, June 28, 2011

How bad is our decisions making? Just ask the monkeys!

Good TED talk on by Dr. Laurie Santos about how monkeys make similar financial decisions making mistakes as humans.



Well, as Rowan Hooper from the New Scientist points out, this has now inspired the The first advertising campaign for non-human primates. (of monkeys shaking their booty, to advertise specific kinds of Jello.)

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